AMP Media Systems, Inc.
9305 Research Drive
Irvine CA 92618
What is AMP?
The Advanced Media Portal™ (AMP) is new Digital Asset Management (DAM) technology combined with Product Information Management (PIM) capabilities specifically re-invented for use by product marketers.
AMP enables companies to rapidly organize, convert and share marketing media in support of business growth. AMP takes the pain out of setting up and using a marketing content management system by automating media organization, tagging, search indexing and media preview conversions.
Organization is based on product hierarchies familiar to sales and marketing. AMP offers the tools required to successfully manage high volumes of marketing content and deliver the media assets across today’s diverse marketing ecosystems.
Can users customize media in AMP?
AMP includes powerful content creation referred to as Customizable Media. Customizable Media ‘templates’ can be created for just about anything; web banners, product sheets, flyers, social media images, business cards, brochures, channels marketing pieces, circulars, look-books, catalogs, etc. With AMP Customizable Media, a template is created where the content can be input or selected by anyone in a company’s extended marketing and sales network – common actions include; add a partner logo, pick a specific SKU, update data fields like dates or locations, add special offers, hash tags or even change the medias language. Output is scalable for both print (300DPI) and digital media. Admins can monitor custom media outputs for approvals or brand accuracy. These interactive templates are usually derived from layered files like Adobe Photoshop, Illustrator, InDesign, etc. Normally offering this level of interactive media customization would be an enormous resource constraint on a marketing or creative team.
Any restrictions on exporting?
Exports are easy in AMP and many bulk exports can be automated. If in the rare case, a customer must leave AMP, they are entitled to get ALL their content out in bulk in the same form that it was entered into the system or as organized ‘kits’ as provided for in the service.
How do we import product information?
Today’s interconnected systems must be able to pick up and share data in flexible ways from simple solutions for human input, to more advanced sharing, feeds and APIs. The AMP integration team will help set-up any automations including product and category hierarchies from any existing systems or sources of product information or master data systems.
Sometimes this is an ERP, PLM, PIM or MDM system and sometimes it’s a matter of importing a CSV or XLS file. Whatever the foundation for your data, the AMP team will ensure the seamless transition.
How do you handle content sharing?
AMP adopts your branding, look and feel, styles, colors. Sharing is simple with email, Lightbox collections, and dynamic collection links where content can be updated on the fly. ‘Forwarding’ and ‘Following’ capabilities make sharing efficient and easy. Product-centric resolution-agnostic sharing lets the end users choose from pre-converted multiple resolutions or make new custom conversions to any specification on-the-fly. Streaming previews allow for mobile and on-the-go reviewing of media and AMP’s smart ‘download on-demand’ feature allows huge media files to be handled and re-routed without heavy payloads on intermediate users or systems.
What about help managing content for sale on Amazon?
AMP offers a growing list of specific major retailer integration including Amazon.com, BestBuy.com and generic profiles that can serve many others.
AMP includes powerful tools to organize channel specific media and the technology required to deliver content to major retailers. A good example is messaging. In AMP ‘Messaging’ copy is treated as an important and valuable asset. AMP provides for custom ‘Messaging Types’ and allows them to be organized and shared in association with products. A sample of ‘messaging types’ may include custom messaging for specific retailers.
Examples are: Branding Statement, Branding Statement for Amazon.com, Short Product Marketing Description, Long Product Marketing Description, Hero Headline, B2B Messaging, Website Description, Specifications, etc. Messaging, or any other assets, can be shared with specific retailers in various levels of automation depending on the retailer’s capabilities
Can AMP segregate content by division or region?
AMP is multi language, multi region, and multi brand capable. Manage it all using AMP’s clean graphic user interface.
Do I have to meta-tag everything?
Marketers and their extended networks of sales, creative services, agencies, and channel partners conduct business by communicating in the language of their products. At AMP, we believe a marketing Digital Asset Management system should speak this same language. This is drastically different than how all traditional DAMs force a cumbersome and impractical ‘tagging’ vernacular.
AMP uses automation to assist in the import of assets so admins don’t have to tag media, hoping to keyword or folder it correctly for downstream find ability. AMP refers to this technology as Magnetic Media Association.
Can AMP support Mobile users? Any Apps?
AMP’s own system interface is mobile friendly. Additionally, AMP can power B2C mobile marketing campaigns directly with media from within the system. This AMP feature can produce a mobile-ready URL for any video in AMP. The URL can then be utilized in QR codes, SMS, or anywhere needed for mobile video play.
Do you offer Reporting?
Basically AMP records massive data for you and provides some easy ways to view it. Media analytics provide valuable decision-assisting insights into the media and how it is consumed by your programs and partners. Dashboards in AMP provide activity graphs and some handy tools to see what is happening day by day. AMP analytics provide visibility into user (marketing, sales, partners, etc.) activities, media consumption activities, and usage trends. Integration with Google Analytics is also offered for custom, deep dive, and other advanced usages.
What kind of integration do you offer?
AMP integration made available via API and data feeds. Integration are also available with certain Google services, SSO (single sign on) using SAML providers, certain specific retailers, and new integration can be built to handle unique needs.
How can I justify the spend?
To support business growth and improvement, today’s CEOs point to digital marketing as their top choice for technology investment. (Reference: Decade of the CMO | see Gartner survey of CEOs)
The marketing organization now has many digital and traditional marketing programs to support. All products, campaigns, marketing programs, and customer experiences rely heavily on marketing media (ex. Images, Logos, Video, Messaging, PDFs, Presentations, Product Sheets, etc.) and the variations and requests associated with this media can quickly multiply into huge quantities.
The size of the marketing organization is limited, and the ‘curation’ of media (organize, convert, share) at increasing volumes, and across all business critical marketing programs, is burdensome to limited, high-value human resources, especially when approached using outdated solutions.
Media management is now a critical business process. Subpar execution diverts precious marketing resources, fails to maximize existing media investments, increases marketing labor expenses, slows time-to-market, and can even cause damage to a brand when media rights are not managed properly.
Provision of modern marketing media management infrastructure is now needed for business growth.
Why this DAM & not the others?
DAM technology is not new. Software to manage digital assets emerged over 25 years ago. For the most part, the core methodologies used by DAM solution providers today leverage only these traditional concepts. These DAMs generally require admins to “metadata tag” or “folder” media for later discovery by an end user. Words like; Repository, Archive and Library are frequently used when describing these DAM systems. These systems are great if you are an archivist, work for a museum, or perhaps curate a photography collection, etc. However, archivist mentality is not a good fit for today’s high paced product brands. Things have radically changed in the last few years. Digital marketing programs are now business critical operations and the volume of digital assets to manage has increased dramatically.
Marketers are known to be resourceful – often balancing art and science, however the lack of technology built specifically to function in today’s digital marketing world, and the piecemeal use of old / mismatched library style DAM systems will negatively affect their ability to execute programs and ultimately limits business growth.
AMP is new DAM technology specifically created to empower today’s brand together with its creative services and agencies. The technology approach in the Advanced Media Portal™ is innovation, radically different from other library-style DAM solutions in the areas of;
- Usability for both admin and end-users (UI)
- Video handling / publishing
- Interoperability with other systems in a brand’s technology stack
- Media approval workflows/auditing
- Automation of organization, conversion and sharing processes
- Direct publishing of campaigns, guides, previews and media
Media sharing is made easy with advanced tools, streaming previews, and cross-system integration. Media in AMP is organized by topics logical to sales and marketing. Input is simple, media cross-conversion is sophisticated and automatic using advanced technology. AMP includes features for brand management, sales activation, and media publishing that further bolsters its value.
How do you support AMP and users?
All users are supported in all editions. Telephone support is included for admins. Basic is 24 hr. response time for most support requests. This is accelerated based on issue severity and edition selection. We offer an in-system HELP PORTAL for answers to common questions and to create and manage support requests. Most requests actually get answered in about 15 minutes (unofficially mentioned here) during normal hours. Critical issues are very rare and those are escalated immediately to staff on stand by including a full staff managing our global networks.
Is AMP secure?
YES! AMP uses SSL (Secure Sockets Layer) technology to send content using an encrypted link to the end users. AMP leverages a combination of cryptography types including some that work in tandem in a single session providing for greater security. That is about all we are willing to say here.